Shrubs, 50-90 cm. Stems branched from bases, densely pubescent, gland-dotted. Leaves mostly opposite (sometimes alternate); petioles 2-5 mm; blades 3-nerved from bases, ovate to reniform, 4-15 × 7-25 mm, bases cordate to subcordate, margins crenate, apices obtuse, faces pubescent, gland-dotted. Heads in paniculiform arrays. Peduncles 0-2 mm, densely pubescent, gland-dotted. Involucres cylindric to broadly campanulate, 9-11 mm. Phyllaries 35-40 in 7-9 series, greenish, often purple-tinged, 3-6-striate, unequal, margins scarious (apices obtuse to acute); outer broadly ovate to lance-ovate (puberulent; margins ciliate), inner lanceolate (glabrous). Florets 18-33; corollas cream to pale yellow, often red or purple-tinged, 6-7.5 mm. Cypselae 3-4 mm, sparsely hispidulous; pappi of 24-28 white or tawny, barbellate bristles. 2n = 18.

Flowering Sep-Oct. Moist areas, canyons, disturbed sites; 1500-2100 m; Tex.; Mexico.

Brickellia veronicifolia occurs in the Chisos Mountains.