The Southwest Seed Partnership (SWSP) arose in October 2015 to establish a network for native, genetically appropriate seeds while advocating for a new industry standard. Parallel to the National Seed Strategy, the vision of this collaborative effort is to assess and prioritize plant populations, to collect and track wild seed, and to collaborate and coordinate with farmers and conservationists in order to increase the commercial availability of genetically diverse, locally sourced seed for restoration, rehabilitation, and reclamation projects in the Southwest. The SWSP hopes to support the native seed industry by consolidating demand and acting as a liaison between consumers and seed producers.